With having a social media account your business may be able to create customer

With having a social media account your business may

This preview shows page 2 - 4 out of 5 pages.

just a general post that is said to grab one's attention. With having a social media account your business may be able to create customer loyalty and “developing a loyal customer base is one of the main goals of almost any business.” (Nelson, 2018) Challenges. A challenge your business will face is that you must keep it updated frequently, with product and informational posts. You could have previous posts from a week ago on there could
Image of page 2
Social Media Impact on Marketing 3 show more often in a news feed because it was highly viewed. The information presented to the public might not be enough information for them to be interested in. Or you could be overloading their news feed, like junk mail, and cause them to lose interest in your site because you were continuously sending out information in multiple posts back to back instead of spacing them out. One of the biggest problems could be how customer physically see your posts, “Visuals and graphics are the second most important factor for success on social media right behind the quality content. But creating quality visuals and graphics are another challenge on their own, regarding skill level and time it takes to create them.” (Peters, 2019) Technology and Social media change. In just my time here on earth (28 yrs) I have seen technology change. I remember in the mid 90’s the cellphones were much larger than what they are now. They didn’t have wifi capabilities yet because there was no such thing as wifi. In the 2000’s if your family was lucky to have a home computer then you had to use dial-up to connect to the internet, and god forbid if you had or need to make a phone call while on the computer.
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 5 pages?

  • Summer '16
  • Social media marketing

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes