-Data Information Knowledge (DI
(C)
K)
Dudes in Kilts are Wack
-data
Information
Knowledge
Wisdom
Internet/Web
-The Internet
-Consists of:
1) Email
4) Chat
2) Web
5) Message Board
3) File Transfer (FTP)
6) Telnet
-Leonard Kleinrock
-Packet Switching
-
when sending an email, it’s broken up into thousands of “packets” which
are sent through the path of least resistance where they then come back
together to form the email again
-The World Wide Web
-Created by Tim Berners-Lee
-The “Web” is made possible through
-hypertext transfer protocol (HTTP)
-hypertext markup language (HTML)
-Web pages
-website=collection of related webpages
-web server=computer that delivers web pages to your computer
-HTML=delivers the web page in file format (just text)
-HTTP=exchange of files between computer and webserver

-Devices on the Internet
-Internet Protocol (IP) Address
-number that uniquely identifies each computer connected to the
internet
-Domain name=text version of an IP address
-IP Address=
72.14.207.99
-Domain=
(.com=Top-level Domain/TLD)
-Uniform Resource Locator (URL)
-
-Graphic formats
-animation=GIF, SWF (Flash)
-Audio=MP3
-Video=MPEG, MOV, MP4
-Web Query
-
Business Extras
Social Media
-Social Networking Platform
-social networks/connections (Flicker)
-Online Communities
-group-centered (DropBox)
-Social Networking Service
-individual-centered (Facebook, Twitter)
3 Types of Collaborative Consumption
1) redistribution markets
2) collaborative lifestyles
3) product service systems
Value Chain
-activities an organization must perform to conduct business
-value chain analysis
-identifying such value activities with thorough documentation
-Virtual Value chain
-activities that turn raw data into information
SWOT
-Strengths, Weakness, Opportunities, Threats
Critical Success Factors

-list of important considerations that must be achieved for an organization to be successfulPorter’s 5 competitive forces-focused on market segment or industry
