Baskin Robbins should do market research to find out what is the need and wants

Baskin robbins should do market research to find out

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Baskin Robbins should do market research to find out what is the need and wants for the target group. 25
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BBDT3193 Pricing Strategy Follow by the trends; we can know that the yogurt ice-cream is now increasing the market share in the ice-cream industry. The company that selling yogurt ice-cream are the Tutti furtti, Llao Llao and etc. Nowadays, people more concern about the health. So, those yogurt ice-cream will not increase the calories will gain more market sales. This also can draw much customer attention although they are in premium pricing. Nowadays, customer will easily attract by the trends. They are more willing to try and accept new thing. The Baskin Robbins can expand its product line with yogurt ice-cream. So, it can attract that loyal and new customer. With the expansion of product line, the Baskin Robbins can easily attract customer and become the market leader in the ice-cream industry. In addition, is the Baskin Robbins reevaluation of the distribution channels ? The Baskin Robbins is in the maturity phase, so it can begin to reevaluate their wholesale prices with an eye to reducing dealer margins. Baskin Robbins no need pay the dealer to promote their product to the new buyers. For those repeat purchasers, they already know what they want and needs. They will turn become loyal customer. Nowadays, internet has post itself as the new media. So, Baskin Robbins can create an official website or social media account in order to always update customer new status. This is very convenience for both customer and Baskin Robbins. This can help the Baskin Robbins save a lot of advertising and promotion budgeting cost. Baskin Robbins also can introduce social media account with customer who pose their picture with Baskin Robbins ice-cream and check in in the Baskin Robbins, they can get a voucher of 50% for next time visit. This is the policies for promotional pricing that Baskin Robbins can use. This rebates only limited to 1 times per customer. So, each customer only can use the voucher one times. 26
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BBDT3193 Pricing Strategy Segment Overall Company Strategy Baskin Robbins -Target on 9-80 years old -Serves on family package especially have children -Wealthy middle to upper class adults -product line pricing -premium pricing -psychological pricing -segmenting by volume or purchase quantity -competitive pricing strategy -value-based pricing strategy Haagen-Dazs -Target on 25-35 years old -Segment on affluent, pleasure seeking adults who are generally brand conscious, innovators and trend followers -Times purchase fences -Purchase quality fences -Adapting the message for product characteristics -Adopting the message to purchase context -Perceived fairness Tutti Frutti -Target on 25-35 years old -Segment on yogurt lovers -Segmenting by buyer identification -Segmenting by purchase location -Adapting the message for product characteristics -Adopting the message to purchase context -Perceived fairness 4.1 Competitive Planning Grid The Baskin Robbins can use the strategy of segmenting by buyer identification . The Baskin Robbins
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