0 Competitor Analysis Compare Current Marketing Mix Strategy with Maxis 21

0 competitor analysis compare current marketing mix

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2.0 Competitor Analysis (Compare Current Marketing Mix Strategy with Maxis) 2.1 Product strategy 2.2 Price strategy 2.3 Placement strategy 2.4 Promotion strategy 3.0 SWOT Analysis 3.1 Strengths (5 factors) 3.2 Weaknesses (5 factors) 3.3 Opportunities (5 factors) 3.4 Treats (5 factors) 4.0 Proposed Alternative or New Marketing Objectives (2 objectives) 5.0 Segmentation, Targeting, and Positioning Strategy 6.0 Recommendation of Marketing Mix Strategy 6.1 Product strategy (2 strategies) 6.2 Price strategy (2 strategies) 6.3 Placement strategy (2 strategies) 6.4 Promotion strategy (2 strategies) [Total: 60 marks] 2
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ATTACHMENT ASSIGNMENT RUBRICS BMMK5103 MARKETING MANAGEMENT / MAY2020 *QN CLO Criteria Weight Excellent Good Fair Poor Unsatisfactory Or No response Max Marks 4 3 2 1 0 1 1 Introduction Challenges Financial peformance 2 Very clearly covered all of the subjects. Clearly covered most of the subjects with room for improvement. Partially covered some of the subjects. Vaguely covered all of the subject.
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, Maxis, Celcom

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