Currently the business is selling its products

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Currently the business is selling its products through a number of retail outlets throughout Australia, mostly health food stores. It also has a web site with a shopping cart and approximately 30% of sales are sold through the web site. The company is reasonably happy with sales through the web site but would like to do more in the future, for example, through reviewing search engine optimisation, to use social media, as well as national and local business networks such as the local Chamber of Commerce to generate sales. With regard to the marketing of NatureCare Products, the current marketing mix for products is as follows: Current Pricing Strategy: Offer quality products at a premium price Current Promotional Strategy: Previously relied on web site only. A Facebook page has now been established. Also sending out a monthly newsletter, as well as blogging to improve SEO. Current Distribution Strategy: Offer products via online shop and in stores across Australia, mainly health food stores. Complete the following activities:1. Write a briefing report. Assume that the Marketing Director of NatureCare Products has asked you, their assistant, to review current marketing performance with a view to ensuring that the company’s marketing efforts are directed to the areas of greatest potential. Review the case study information, marketing performance to date and Market Research Results to identify: Overall business objectives Strategic Marketing Objectives External factors impacting on the company including: oCurrent economic conditions oIndustry trends and market changes oSocial trends and impact on the demand for NatureCare Products oCompetition. oCurrent marketing mix for NatureCare Products and assess the effectiveness of the marketing mix based on marketing performance data and market research and external factors. oBest practice integrated marketing communications to ensure maximum brand awareness. Based on your review, develop a briefing report outlining your research and analysis as above and your recommendations on marketing activities that have the most potential for the organisation.
Assessment BSBMKG603 Manage the marketing process Issue date: 28/11/2018 Page 10of 18 New Cambridge College Sydney Inc. ABN: 44 928 033 266RTO No: 91438 CRICOS Provider No: 03015B Level 3, 770 - 772 George Street, Sydney NSW 2000 +61 2 9212 6650 As a guide, your report should be a minimum of two pages, will be written in clear and concise English to ensure that key messages are conveyed. Use the Briefing Report Template to guide your response. 2. Write an email to Marketing Director (your assessor). The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachment and ask for an appointment to discuss the document.

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