The Progressive: This candidate will build his or her campaign around the promise of economic equality- better wages, taxes on the wealthy, equal rights according to race and religion, etc. @ 4) The Campaign Strategy/ Issues ° the specific demographic, regional, partisan and ideological groups of voters you will target and how your message and issues you will focus on will be used to target those voters.* What parts (regions) of the state will be likely to vote for you and what issues/ message will you use to appeal to them?* Which party (Republicans, Independents and Democrats) will be likely to vote for you and how will your message/ issues appeal to them?* What economic groups (wealthy, middle class, poor) will be likely to vote for you and how will your message/ issues appeal to them?* Will any particular ethnic group or gender be more or less likely to vote for your candidate and why?The campaign strategy reflects the campaign message. For example, the Experienced Leader might appeal to Democrats and Independents, wealthy and middle class voters, etc. 5) Campaign Resources Finally, every campaign requires significant resources, particularly money, people, and organization. Money : As discussed above, money is critical. It buys you name recognition - if you have enough money, you can run enough commercials so that people know who you are. Second, it buys you credibility. Because you have money or have access to money, you are considered a real, viable candidate. People/ Volunteers: Every campaign needs an army of people (preferably volunteers) who will stuff envelopes, knock on doors, make telephone calls and hand out fliers on election day. The candidate cannot be everywhere, but with enough people, his or her campaign can be. Desire to Win : You must really want to win. Don’t go into the campaign half-heartedly. If you do, you will not
win. The road is too hard and the demands too great. Time : A candidate must be willing to commit a significant amount of time to the campaign. If you are running statewide, plan to commit at least two years of your life to the campaign. You have to raise money, give speeches, make appearances, etc., and all of that takes time. ° ° ° Required Written Lecture: Elections- Modern Campaigns Why are political campaigns in Texas so different than they were in the mid 20th Century?First , the stakes are much greater. While many of the political officers (particularly state legislators) are still not paid that well, the other benefits of service are much greater. Government is involved in much more and leaders can do much more than they ever could before, therefore the competition for the offices increases. Second , as the Republican Party has grown, so has the competition for positions-increased competition means a more costly, negative, and public campaign. Third , as Texas has grown in size and political prominence, a victory in Texas can mean a national platform (do you really think anyone would have considered George W. Bush a candidate for president if he were governor of Vermont?). Finally
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- Spring '17
- Nursing, General election