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On the other hand, the new kind of accommodation brings a new feeling consumerexperience. That is the feeling like travellers belong in that city or town when staying in anAirbnb. Airbnb believed that guests desire a closer relationship with the host. The more dothe hosts help the guests live like a local and help them to explore unwell-known secretplaces, the more will guests feel welcome and at home. By this kind of approach, Airbnb hasbecome unique and beaten other rivals. How energizing would it be if the moment you checkin, your hosts mentions, “Welcome, you’re new here, so let me show you around”! Not onlyaccommodation, AirBnb aims at customer experience and personal relationships. Bytechnology taking care of customer service and satisfaction, host reputation, customerverification, reviews and feedback, Airbnb thrived to be the most popular. As a result, touristsnow prefer to live with the locals instead of staying in hotels. Not only can they save moneyin many cases but they also have the oppotunities to connect with local communities.Last but not least, to attain the trust and louyalty of hosts and guests Airbnb hasinstituted a rating and review system and a verification process in place for every host andtraveler on its platform. Hence, travelers as well as hosts can rate each other in the app. Byreading the rating and review, both hosts andguests can avoid troubles. Apart from theverification badge, Airbnb also motivates people to sign up with their Facebook account or atleast link it with their airbnb account for better transparency. This is not all. In casesomething goes wrong, then Airbnb has an insurance policy - providing a $1 million costinsurance pack for hosts who rent their property. By those methods, Airbnb can providecustomers with such quality service. In conclusion, Airbnb was succeeded in online competitive marketplace andhospitality service. Because it has created such a unique and effective strategy, which bringsthe company to be the best.7. Question 5: What recommendations would you make to Airbnb to improve itscompetitiveness in accommodation market while mitigating any current and futurerisks?