Did the student provide the likely reason for each trend 16 Did the student

Did the student provide the likely reason for each

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1.6Did the student provide the likely reason for each trend?1.6Did the student appropriately analyse the potential positive and/or negative impact(s) that each trend will have on their organisation’s marketing strategy?1.6Did the student appropriately explain how the trend could be applied to their organisation’s marketing strategy?2.1For each buyer stage, did the student choose at least one content format?2.1For each buyer stage, did the student provide at least two content topics?2.1For each buyer stage, did the student select at least one content strategy, which combines one content format and one content topic?2.1Can one of the content strategies be posted to the organisation’s blog?2.2Do the three content strategies entered match the content strategies selected in slide 2.1?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (6 OF 6) Slide Question Yes Competent No Not Yet Competent Comments 2.2Do the three content strategies entered match the content strategies selected in slide 2.1?2.2For each content strategy, did the student specify at least one relevant target keyword?2.2For each content strategy, did the student provide the campaign start and end dates, or if the campaign runs continuously, write ‘always on’?2.2For each content strategy, did the student provide a frequency with which the content will be posted?2.2For each content strategy, did the student provide the social media network(s) and other digital marketing channels the content will be posted to?2.3Did the student provide at least one correct legal requirement for content marketing that their organisation must adhere to?2.3Did the student provide at least one correct legal requirement for paid social media advertising that their organisation must adhere to?2.3Did the student identify at least one appropriate action to take to prevent their organisation’s content marketing from offending people?2.3Did the student identify at least one appropriate action to take to prevent their organisation’s paid social media advertising from offending people?
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