Did the student provide the likely reason for each

1.6 Did the student provide the likely reason for each trend?
1.6
Did the student appropriately analyse the potential positive and/or negative
impact(s) that each trend will have on their organisation’s marketing strategy?
1.6
Did the student appropriately explain how the trend could be applied to their
organisation’s marketing strategy?
2.1 For each buyer stage, did the student choose at least one content format?
2.1 For each buyer stage, did the student provide at least two content topics?
2.1
For each buyer stage, did the student select at least one content strategy, which
combines one content format and one content topic?
2.1 Can one of the content strategies be posted to the organisation’s blog?
2.2
Do the three content strategies entered match the content strategies selected in
slide 2.1?

© SOCIAL MEDIA COLLEGE
MARKING CHECKLIST (6 OF 6)
Slide Question
Yes
Competent
No
Not Yet
Competent
Comments
2.2
Do the three content strategies entered match the content strategies selected in
slide 2.1?
2.2
For each content strategy, did the student specify at least one relevant target
keyword?
2.2
For each content strategy, did the student provide the campaign start and end
dates, or if the campaign runs continuously, write ‘always on’?
2.2
For each content strategy, did the student provide a frequency with which the
content will be posted?
2.2
For each content strategy, did the student provide the social media network(s)
and other digital marketing channels the content will be posted to?
2.3
Did the student provide at least one correct legal requirement for content
marketing that their organisation must adhere to?
2.3
Did the student provide at least one correct legal requirement for paid social
media advertising that their organisation must adhere to?
2.3
Did the student identify at least one appropriate action to take to prevent their
organisation’s content marketing from offending people?
2.3
Did the student identify at least one appropriate action to take to prevent their
organisation’s paid social media advertising from offending people?