In august 2005 lionsgate acquired some assets from

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In August 2005, Lionsgate acquired some assets from Modern Entertainment Ltd. 117 This acquisition was useful to build up Lionsgate’s library of motion pictures and television programming. The arenas, economic logic, and differentiators were unchanged by this transaction, other than creating a larger library in which to distribute.
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Lions Gate Entertainment Finally, Artisan Entertainment, Inc., a diversified motion picture, family and home entertainment company was acquired by Lionsgate in December 2003. 118 This transaction created a differentiator for Lionsgate as it created the largest independent studio in the industry. 119 In terms of economic logic,“by acquiring Artisan, Lionsgate will double its annual revenue and gain Artisan's 7,000-title library, a steady source of income through video and cable television fees”. 120 In addition, to the above acquisitions, Lionsgate has also used many alliances as vehicles for company growth. These alliances are discussed below. In July 2010, Lionsgate launched Pantelion Films, a joint venture with Grupo Televisa. This joint venture was created to produce and distribute a slate of English and Spanish language feature films to target Hispanic moviegoers in the U.S. 121 Through this alliance, Lionsgate entered the arena of Hispanic feature films and differentiated themselves by appealing to the Hispanic community, a current minority group of moviegoers that is growing steadily. In terms of economic logic, “Pantelion Films will release a theatrical slate of eight to ten films per year and will also distribute a steady stream of films through ancillary platforms over the next five years.” 122 In April 2010 Lionsgate formed a partnership with SCG to operate and manage Tiger Gate, an operator of pay television channels and an originator/distributor of action and horror television programming and films across Asia. This agreement allowed Lionsgate to enter into many new arenas including: Singapore, Indonesia, Hong Kong, and other Asian territories, as well as action and horror films. A differentiator from this deal is that “Tiger Gate’s strategy looks beyond linear television with plans for additional content-based activities including live events and next generation media/distribution” 123 In terms of economic logic, Tiger Gate operates KIX, “KIX is a fast-paced, action-packed channel featuring a mix of blockbuster motion pictures, hit television series, cutting-edge reality series, action game shows, anime, extreme sports, mixed martial arts and fight events, and classic martial arts masterpieces, bringing together a broad spectrum of Asian content, as well as international content with an Asian influence.” 124 In January 2009, Lionsgate acquired the TV Guide Network and sold 49% interest to Saban Capital Group (SCG). TV Guide Network is “committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience”. The TV Guide Network is a creative and unique programming company and online website that enhances the convenience of customers. This alliance created a differentiation factor for Lionsgate as the network “takes fans behind-the-
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