identifications in adherence to research ethics. Recruitment of the participants with reliable data was done using the purposive sampling technique. The sampling procedure took a strategic approach targeting managers and employees who were relevant to the study topic. Purposive sampling is primarily used in contexts where the number of people with expertise in the area under research is limited [ CITATION Edw14 \l 1033 ]. Purposive sampling is also a good technique in research studies where the researcher intends to find key themes. The disadvantage of this method is that the participants selected might be biased because of differences in prominent experts. Prior to the interview sessions, the researcher sought permission from the different organizations in which he was to carry out the study. After the permission was granted, the
Challenges in Managing Generation Y, The Millennials, in Global Organisations and How to Address Them 33 targeted participants were sent an invitation letter with all details about the research topic and objectives. Also, a consent form was attached to the letter which the participants would sign upon agreement to take part in the study. The interview questions were sent to the participants prior to the interview sessions. The interview sessions were scheduled for not more than 45 minutes, for which all the interview sessions were completed and all the questions answered. The researcher took notes during the interview sessions, and audio recordings were done as well. The recordings were transcribed later during the data analysis stage. 3.4 Research Philosophy Different authors and researchers use the term “methodology” and “method” interchangeably. The common definition of methodology is that it is the overall research procedures and the underlying theories adopted by the researcher in a study. On the other hand, a method is the various means and techniques a researcher uses to collect data and analyse it. Nevertheless, the technique applied in this dissertation incorporates all aspects of the research processes and the methodologies applied. “The underpinning of a study’s methodology is a philosophical stance in relation to the purpose and context of the research in general, and this study in particular” (Scotland, 2012). The two primary research philosophies in the larger field of research are positivism and interpretivism (Bryman and Bell, 2007). In the positivism philosophical approach, the researcher takes a ‘scientific’ approach while investigating a social behavior, with the possibility of objective analysis (Travers, 2001). In contrast, views the world differently and requires a different response from the researcher. This study adopts an interprevist position. Bryman and Bell (2007) define interpretivism as “a contrasting epistemology to positivism. The term comes from writers who have been critical of the application of the
Challenges in Managing Generation Y, The Millennials, in Global Organisations and How to Address Them 34 scientific model to the study of social world. They share a view that the subject matter of the
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