Stage fpo in pennagaram and farmers association in

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stage, FPO in Pennagaram and Farmers association in Palakodu taluks from Dharmapuri district and contract farming in Polur taluk from Tiruvannamalai district were selected. In the third stage, in each taluk, three villages were randomly selected, based on the number of millet farmers in the selected PPP models. The location of the districts, taluks and blocks selected are shown in the Fig.1 and Fig. 2. In each village, a list of millet farmers was obtained from concerned PPP models and from this list, 20 farmers were selected at random from each village. The sample size was thus 180 farmers. The details of sample villages and number of millet farmers randomly selected in the study area are given in Table. 17.
Table .17. Sample Villages and Number of Sample of Millet Farmers in PPP models Districts Taluks Name of Village No. of Famers selected Dharmapuri Pennagaram (FPO) Ajjanahalli 20 Pallipatti 20 Pennagaram 20 Palakode (FAs) Bommahalli 20 Palakodu 20 Erranahalli 20 Tiruvannamalai Polur Polur 20 Veerapanur 20 Kutakarai 20 Sample size 180 3.3.3. Selection of market intermediaries, processor and consumers Besides the sample farmers, in order to collect data on price, market information market intermediaries namely local-trader, commission agent and wholesaler who were involved in the value chain were interviewed at random. Moreover, the processors who were involved in the PPP model were also selected for the study. All the organization was also studied and their linkages in the value chain were analyzed. The reference year for the study is the agricultural year 2012-14. 3.4. Description of the PPP and value chain patterns In order to develop better perception about the findings and to relate them to the similar situations elsewhere, it would be appropriate to know the general conditions of the PPP models studied. The details about the PPP models studied have been highlighted as detailed below.
The PPP models in this study has been conceptualized as collaborative effort of public, private and other stakeholders in the cultivation, marketing and value addition of millets to share the risks, to accomplish a shared goal set out at the inception of the agreement to improve and empower the whole millet farming community. The involvement of public and private stakeholders in the development of models is been varied to dimensions depending on the prevailing conditions. Value chain in this study is conceptualized aschain of activities with the involvement of input suppliers, producers (Farmers) and processors to exporters and buyers. Products pass through all activities of the chain in order and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of added values of all activities.

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