stage, FPO in Pennagaram and Farmers association in Palakodu taluks from Dharmapuri district and contract farming in Polur taluk from Tiruvannamalai district were selected. In the third stage, in each taluk, three villages were randomly selected, based on the number of millet farmers in the selected PPP models. The location of the districts, taluks and blocks selected are shown in the Fig.1 and Fig. 2. In each village, a list of millet farmers was obtained from concerned PPP models and from this list, 20 farmers were selected at random from each village. The sample size was thus 180 farmers. The details of sample villages and number of millet farmers randomly selected in the study area are given in Table. 17.