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example in the fashion industry. But on the other hand, companies like Gucci, Donna Karan and Karl Lagerfeld have made fur as their forefront in the fashion shows. Interestingly, in the luxury industry the big quest has been about under- standing if sustainability and luxury can co-exist and how sustainability can be de fi ned in the realms of luxury? But it is dif fi cult for consumers to adhere to a reference point when it comes to using sustainable animal-based products. In general, the supply chain and fair trade has been an important aspect of eco-fashion products but how does it fi t for animal-based products like fur is not well under- stood. The luxury and fashion industry caters to both sustainable and M. Ramchandani ( & ) Neoma Business School, Reims, France e-mail: [email protected] M. Ramchandani Olten, Switzerland I. Coste-Maniere Luxury and Fashion Management, SKEMA Business School, Sophia Antipolis, France e-mail: [email protected] I. Coste-Maniere Luxury and Fashion Management, SKEMA Business School, Suzhou, China I. Coste-Maniere Global Luxury Management, SKEMA Business School, Raleigh, USA I. Coste-Maniere Luxury Retail in LATAM, Florida International University, Miami, USA © Springer Science+Business Media Singapore 2017 S.S. Muthu (ed.), Textiles and Clothing Sustainability , Textile Science and Clothing Technology, DOI 10.1007/978-981-10-2131-2_2 41
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non-sustainable consumptions. In this chapter, we unfold the realities of the fur and faux fur industry. We examine what has led to the come back of fur within the age of sustainable luxury and fashion through interviews from the industry experts and secondary literature. Developing on the industry data and interviews we show the technicalities from production and consumption cycle of the fur industry. We explore the consumer pro fi les into the consumption of fur and faux fur products. We elucidate how men and women differ within these consumption patterns. Keywords Fur Á Faux fur Á Eco-fashion Á Sustainable luxury and fashion Á Animal welfare 1 Introduction Throughout centuries, fur pelts from animals like mink, fox, cats, dogs, bears, racoons, etc., have been worn for their warmth and traded across the world. According to the Russian fur history (Sojuzpushnina 2016 ), in Russia, fur served as a form of currency, it was used as gifts and as part of a bride s dowry, and became a signi fi cant part of trade during the tenth and eleventh centuries. In the 1530s, the beaver became a main trading item between the American Indians and the colonists, and beaver pelts were regularly shipped to Europe. By the late 1500s, fur was extremely popular in Europe (Peterson 2010 ). In 1608, Samuel de Champlain, a French explorer, created a trading post in Quebec, which became the centre of fur trade in America. In the seventeenth century, Siberia s uni fi cation with Russia helped to propel Russia to become the largest fur supplier, which it remained until the nineteenth century. Around that time, fur farming started in North America, and was introduced into Europe in the early twentieth century (Peterson 2010 ).
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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