time bw decision to place order merch arrival decreases when using EDI VMI

Time bw decision to place order merch arrival

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time b/w decision to place order & merch arrival; decreases when using EDI VMI: manufacturer responsible for maintaining retailer’s inventory levels in each store Push strategy: merchandise allocated to stores based on sales forecasts; increase demand by motivating sellers to highlight prod/push onto consumers (steady/predictable demand prods: milk/eggs) Pull strategy: amt of merchandise sent to store based on data captured by POS terminals; get consumers to pull prod into supply chain by demanding it Receiving: recording receipt of merchandise as it arrives at distribution center RFID tag: tiny computer chip, auto transmits all info about container’s content/indiv prods to special scanner Ticketing & marking: getting floor ready, creating price & ID labels & place on merchandise Pick ticket: doc/display on screen in forklift indicating how much of each item to get from specific storage areas JIT/quick response sys: less merchandise on more frequent basis, firm gets “just in time” to use/sell Lead time: time b/w recognition order needs to be placed & arrival of needed merch Dispatcher: coordinates deliveries to dist centers Cross-docking: unload incoming prods straight into outbound trucks w/ little to no storage in-between; prepackaged by vendor for specific store Chapter 16: Retail & Multichannel Marketing Retailing: set of bus acts that add value to prods/svcs sold to consumers for personal/family use Choose retail partners identify types of retailers develop retail strategy manage multichannel strategy Multichannel strategy: selling in > 1 channel (stores, internet, catalog) Dist intensity: # of supply chain members to use at each level of marketing channel o Intensive dist: place prods into as many outlets as possible o Selective dist: uses a few selected customers in territory (apparel, pots & pans, consumer electronics) o Exclusive dist: only selected retailers can sell manufacturer’s brand (Coach purses) Conventional supermkt: self-svc retail food store, offers groceries/meat/produce & limited sales of nonfood items SKUs: indiv items w/in each prod category; smallest unit available for inventory control Limited assortment supermkt/extreme value food retailer: only offer 1-2 brands/sizes of most prods & attempt to achieve great efficiency to lower costs/prices (Aldi) Supercenters: large stores combining full-line discount stores w/ supermarkets in 1 place Warehouse clubs: large retailers w/ irregular assortment, low svc levels, & low prices that often require memberships Convenience stores: provide limited # of items @ convenient location in small store w/ speedy checkout Department store: carry broad variety & deep assortment, some customer svcs, & organized into distinct departments Full-line discount stores: offer low prices, broad merchandise inventory, & limited svc (Walmart, Target, Kmart) o Walmart: > 3000 stores in USA; majority of sales Specialty store:
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  • Spring '08
  • Kimbrough
  • Marketing, Pricing, Sales, Personal Selling, price ad prod, deep-discount sales price

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