being judged based on the negative stereotype about his group Social comparison

Being judged based on the negative stereotype about

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being judged based on the negative stereotype about his groupSocial comparison: process by which we evaluate our thoughts, behaviors, and abilities in relation to others; tells us what our distinctive characteristics are and aids us in building an identity
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oLeon Festinger(1954): theory states that when no objective means are available to evaluate our opinions and abilities, we compare ourselves with othersDownward social comparison: comparing yourself to someone inferior to youMotivated toward consistency between attitudes and behavior and away from inconsistencyAttitudes: our opinions and beliefs about people, objects, and ideasoConditions in which attitudes guide actions:When the person’s attitudes are strongWhen the person shows a strong awareness of an attitude and rehearses and practices itWhen a person had a vested interestBehavior Predicts Attitude?oCognitive dissonance theory: an individual’s psychological discomfort caused by two inconsistent thoughtsChange behavior to fit attitude or change attitude to fit behaviorEffort justification: coming up with a rationale for the amount of work we put into getting something, typicallyby increasing the value associated with things that are difficult to attainSelf-Perception Theory: Daryl Bem’s (1967); how behavior influences attitudes; individual’s make inferences about their attitudes by perceiving their behavioroPersuasion: trying to change someone’s attitude Communicator (source): key factor in persuasion is the person doing the persuadingMedium: technology used to get message acrossTarget (audience): role in message persuasiveness; younger people are likely to change their attitudes than older onesMessage: final aspect of messageElaboration likelihood model: theory identifying two ways to persuade a central route and peripheral route
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Central route: works by engaging the audience thoughtfully with a logical argumentPeripheral route: involves factors such as the sources of attractiveness or the emotional power appeal; effective when people lack the time/ energy to think about the message and are not paying close attentionFoot-in-door technique: smaller request at the beginningand saving the biggest demand for lastDoor-in-face technique: making the biggest pitch first then making a smaller “concessionary” demand°3. SOCIAL INFLUENCEconformity: change in a person’s behavior to coincide more closely with a group standardobiological: brain responded to judgments that differed from the groups as if they were mistakes; those given oxytocin were more likely to conformopsychological: informational social influence: the influence others haveon us because we want to be right
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11/29/2014°
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