The right communication channel to use in imc is a

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38. The right communication channel to use in IMC is: A. the traditional channel used that particular retail sector. B. network advertising, local newspapers, and regional rad C. the one that will connect to the desired recipients. D. the one with the best encoding capabilities. E. the one that maximizes decoding difficulty.
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39. In the IMC communication process, the __________ is the person who reads, hears, or sees and processes the message being communicated. 40. The sender of an IMC message hopes the receiver is: 41. __________ refers to the process by which the receiver interprets the sender's message. 42. If you have ever watched a television commercial and at the end of the message wondered what were they promoting, you may have had trouble __________ the IMC message. A. deco ding B. pre-testing C. precoding D. encoding E. tracking
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43. Marketers spend hundreds of millions of dollars annually creating and promoting symbols, colors, and images that make it easier for consumers to recognize the company, its brands or its products. These efforts facilitate __________ in the IMC process. 44. __________ is any interference in the IMC process. 45. In the IMC process, noise can occur as a result of lack of message clarity, a poor choice of medium, and: 46. International marketing consultants often recommend that IMC messages which have been translated into another language be re-translated by someone else, and the results compared. By doing so, they hope to avoid noise problems associated with: A. competing
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messages. B. lack of clarity in the message. C. a poor choice of medium. D. an extended feedback loop. E. a flaw in the medium. 47. Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer, listener, or reader profile of the communication channel being considered. The agency is trying to avoid noise problems associated with:
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