And a competing messages b an extended feedback loop

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and: A. competing messages.
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B. an extended feedback loop. C. indirect encoding. D. inhibited decoding. E. excessive reach. Interference in the IMC process is referred to as noise. It can be caused by competing messages, a lack of clarity in the message, or a flaw in the medium. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 46. (p. 338) International marketing consultants often recommend that IMC messages which have been translated into another language be re-translated by someone else, and the results compared. By doing so, they hope to avoid noise problems associated with: Interference in the IMC process is referred to as noise. It can be caused by competing messages, a lack of clarity in the message, or a flaw in the medium. In the case of a translated message, a lack of clarity could result. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 16-01 Identify the components of the communication process. Topic: Communicating with Consumers 47. (p. 338) Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer, listener, or reader profile of the communication channel being considered. The agency is trying to avoid noise problems associated with:
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Interference in the IMC process is referred to as noise. It can be caused by competing messages, a lack of clarity in the message, or a flaw in the medium. In this case, the choice of the wrong channel can cause most members of the target market to fail to receive the message. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 16-01 Identify the components of the communication process. Topic: Integrated Marketing Communications 48. (p. 338) National manufacturers and retailers often pay a service provider to monitor television ads around the country, in order to ensure that their ads are seen in their entirety during the time frames that were purchased. This service provider is monitoring for IMC noise problems associated
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