1 how do womens preferences for cosmetics and beauty

This preview shows page 7 - 8 out of 10 pages.

1. How do women’s preferences for cosmetics and beauty care vary from country to country?
2. Assess Estee Lauder’s strategy for China. Does it make sense to focus on premium brands, or should the company launch a mass-market brand?
3. What is the best positioning strategy for Shiseido as the company expands in Asia?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture