The importance of leadership composition is vital to

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success of an organization, the composition of the leadership often plays an even more significant role. The importance of leadership composition is vital to the success of an organization (Colbert, 2014). The leadership team of Johnson and Johnson during the 1982 Tylenol crisis is a prime example of having a leadership team comprised of the right people, with the right ethical values, knowledge, and vision, dedicated to a specific mission can at times be even more influential to the success of an organization. The leadership team of a successful organization is typically comprised of dedicated members working together toward a common goal, each bringing their own level or area of expertise to the table. Having a decisive, ethical leader with a strategic plan or vision at the helm is vital to this team. During the 1982 Johnson and Johnson Tylenol crisis, James Burke, the company’s chairman received much admiration for his fast, efective and ethical decisions. More importantly, the company as a whole not only recovered quickly from the tragic situation, but came back as a stronger and more reputable company because of the crisis. Upon realizing seven people died after taking their product Tylenol, which had been tampered with and laced with cyanide, Johnson and Johnson went into crisis management mode and activated three separate task forces dedicated to restoring the reputation of Tylenol (Knight, 1982). Most importantly, the team was dedicated to the safety of their customers. The company made history with their decision to recall over 31 million bottles of Tylenol from store shelves, and ofering a replacement product free of charge (Rehak, 2002). This decision was very costly, but the company didn’t stop there, they went back to the drawing board, and came back in only two months with new tamper-proof packaging. These risks proved incredibly successful, as the company’s stock traded at record highs. These decisions were a direct result
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TEAM 3 PROJECT 6 DUE AT THE END OF WEEK 10 7 of the well composed leadership team. Michael Holland, manager of the Holland Balanced Fund, said Johnson & Johnson's handling of the crisis was confirmation of its superior management. "It's one of the reasons it is the largest holding in my fund," he said (Rehak, 2002). As previously stated, having a leadership team comprised of the right people, with the right ethical values, knowledge, and vision, dedicated to a specific mission can be incredibly influential on the success of an organization. Johnson and Johnson proved this point in the months following the Tylenol poisonings in 1982. They comprised a specialized team dedicated to restoring faith in their product and the trust of their customers. The leadership set the example, communicating the message of compassion, safety, honesty, and trust. When most marketers predicted Tylenol would never recover, Johnson and Johnson proved that with the correct composition of leadership, anything is possible.
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