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12 the uses of corporate meetings many corporate

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1.2 The Uses of Corporate MeetingsMany corporate events companies or corporations worldwide are established to fulfilthe consumers’ demand for such goods and services. Surveys consistently show thatcorporate meetings make up a large proportion of all business events. It is interesting tonote that although participant numbers for the most high-profile corporate events can riseinto the hundreds and even thousands, the vast majority of corporate meetings involvemuch smaller numbers of attendees who gather together for a few hours.Corporate meetings are defined as:SU2-5
EMT201Corporate, SMERF, and Political Meetings“routine gatherings that enable employers, employees and colleagues to interactwith each, or allow company representatives to engage with their various externalstakeholders“ (Davidson R., 2019, page 23).These meetings are essential to the success of any company. They help organisationsachieve commercial goals and are also effective in fostering and strengthening workingrelationships.Corporate meetings take a number of distinct forms, differing from each other in termsof their purpose, participants involved, size of the group, and the overall design of theevent. However, the most common types of meetings are as follows:1.2.1 Staff MeetingsAn indispensable element of internal corporate communications, staff meetings offerparticipants the opportunity to meet face-to-face, catch up, brainstorm, and hold groupdiscussions. They provide a forum for the vertical and horizontal exchange of information.Such events can be particularly important during periods of change within companies orwithin the market environment in which they operate.Face-to-face staff meetings can also be used as part of the decision-making processwithin companies, as employees generally feel more motivated and loyal towards theircompanies when they are consulted on decisions affecting their jobs. Shone (2014)emphasises that staff meetings that are used as part of decision-making process are heldfor the purpose of making a decision and ensuring that any decision that arises was theresult of both a coherent process and communal choice.1.2.2 Sales MeetingsRogers and Davidson (2016) define a sales meeting as “a regular forum used bymanagement to impart information, enthusiasm and team spirit to those selling theirproducts and services” (p. 5). During such events, sales figures for a particular period areSU2-6
EMT201Corporate, SMERF, and Political Meetingsgenerally reviewed, and the achievements of particularly high-performing sales staff maybe recognised and praised.The type of information imparted generally concerns changes in the company’s marketshare, competitors’ activities, or new legislation that affects the selling process. Suchmeetings also provide sales staff the opportunity to share their experiences, positive andnegative, of selling with those present.

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Term
Summer
Professor
NoProfessor
Tags
Marketing, The Grave, Convention Bureau

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