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31)The marketing research proposal contains the essence of the project and serves as a contractbetween the researcher and the respondent.31)Answer:TrueFalse32)Budgeting and scheduling management tools help ensure that the marketing research project iscompleted within the available resources.33)The marketing research proposal doesnotinclude a reporting section because a separate finalreport of the research project findings is provided at the end of the project.34)The research design suitable for one country maynotbe suitable in another country.34)35)The example given in the text stated that focus groups conducted in Saudi Arabia to determineattitude towards major appliances could be conducted the same as in the U.S. Men and womencould participate jointly in the focus group.35)Answer:TrueFalse36)The client should not take undue advantage of the research firm to solicit unfair concessions forthe current project by making false promises of future research contracts.3
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.37)Which statement isnottrue about research design?37)