What struck you most about the documentary 2 why do

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Sexuality Now: Embracing Diversity
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Chapter 9 / Exercise 2
Sexuality Now: Embracing Diversity
Carroll
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What struck you most about the documentary?2.Why do women reject the label “feminist”?3.How can feminism be constructed to appeal to a larger population?4.Is it important to claim an identity or label to effect social change? Johnston and Taylor: “Feminist Consumerism…”They are asking the question of the transformative visions that are linked with corporate campaigns for social change versus grassroots campaigns for social changeoAre transformative visions exclusively linked with grassroots models for social changeAuthors Compare the discursive merits if 2 different types of social change campaigns oDove Real Beauty Campaign oGrassroots activist group “Pretty Porky and Pissed Off”-feminist troop (based in Toronto)RQ: Are transformative visions exclusively linked to grassroots models for social change?They sought to evaluate 2 elements-The ways in which each campaign1.Challenges the feminine beauty ideal2.The scale of its activism
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Sexuality Now: Embracing Diversity
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Chapter 9 / Exercise 2
Sexuality Now: Embracing Diversity
Carroll
Expert Verified
Resistance: Alternative Expressions of Beauty and Attractiveness DataDove Campaign:They looked at company’s website, the multi-media advertisement (commercial and billboards), magazines and journal and participant observation at dove real beauty eventsPPOPInterviews with members of the groupArchival documentation of their eventsReview and media profile of their showsAnalyzed mainstream media campaign, which they argue allowed them to make assumptions about the scale of the activism and how far reaching each of these campaigns areWhere are they coming from? The Literature Looking at how corporations appropriate social movement ideals in corporate campaignsHow readily feminist ideals have been copied into the mainstream through advertisement and mainstream mediaIdeologyoBy recognizing that individuals are able to resist and internalize beauty idealsMany ways that we can look at ideology of feminine beauty Feminist critiques of beauty ideals-some of the most prominent scholarly articles about female beauty are:1.The Beauty Myth (Naomi Wolf)She argues that the women’s movement was unable to make meaningful advancements in respect to gender inequality the beauty myth distract them from more important ideas In order words, women were too distracted y succumbing to normative beauty standards that their gains in respect to equality were overshadowedWere able to get much done b/c they were too preoccupied with normative beauty standard
Resistance: Alternative Expressions of Beauty and Attractiveness 2.Corpulence Studies and Queer TheoryThis is post structural in its context and focuses on women’s agency in terms of resisting and destabilizing standardsAn area referred to as corpulent studies draws on queer theory to challenge whether beauty standards surrounding weight and thinness are directly related to oppression as we once conceptualized it to beAn important subset of this literature looks at how fat bodies are not as traumatized and oppressed as we once thought it was

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