By using Sweepstakes and Contests Pampers encourages new customers and existing customers to purchase pampers. Pampers has sweepstakes that if you register on their web site at Pampers Village with a purchase code you can register day to win a year’s supply of Pampers products. Personal Selling Pampers has different personal selling techniques like in store campaigns, demo’s in supermarkets, Hospital Ad-vacations which provided samples and education for new moms. Pampers Village has customers sign up for different sweepstake including winning baby showers. When Pampers go to these showers in communities they are personally selling Pampers. Pampers has Contact information on all packaging all well as websites, to call Pampers with any questions or concerns. Website also has email contacts to email your questions to the site.
PAMPERS 6 References Chapman, M. (2011, May). Ad of the Day: Pampers. Retrieved from Lamb, C. W., Hair, J. F., Jr., & McDaniel, C. (2011). The World of Marketing. In J. W. Calhoun (Ed.), MKTG (pp. (136-138)). 5191 Natorp Bloulevard Mason Ohio 45040 USA: Jonathan Hulbert Pampers UNICEF 1 Pack = 1 Vaccine Campaign. (2008, November 14). Retrieved July 29, 2011, from pampers-unicef-1-pack-1-vaccine-campaign/ Pampers.Village [Pampers Products]. (2011). Retrieved July 9, 2011, from diapers-wipes-training-pants? method=search&stage=All&searchType=babystage&diapers Flag=on