Give more option to make new experiements op3

This preview shows page 18 - 23 out of 51 pages.

Give more option to make new experiementsOP3Ignoring other aspect of organizationCompany is not focusingon other areas of operation like food partners and in store special eventsFear to get failureNot risk taking companyRequirements of huge fundsDevelopment of econmomy Increase in employement opportunities Will increase more possibility of incomeAttracting new customersChanging or stting trends in market OP4Less use of digitaltechonologyAs in the case study it is mentioned that company is not focusing on their digital operations as theyare not focusing on itTime savingUndestimating the power of digital marketsAlready mentioned by president that future is online shoppingAlerafy eastablished competitorsMake their own custom interference to attract more group November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 18 of 51
CAMC Comprehensive ExamCandidate #of consumersOP5N.AN.AN.ANovember 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 19 of 51
CAMC Comprehensive ExamCandidate #Table 3.5 - Critical Issues in the Context of Recommended Strategic Option - MARKETINGCRITICALISSUESHow is it manifested?Why is it happening?Cause(s)?Why Important?Implications if not dealtwith?MarketingM1Focused customersCompany is only foccsuingon specied age group which include only childrensToy companyBeing purchased by kidsKids dependent upon the parents to buy the toysNo personal source of income of childrensMaking toys for otherage group will increase customers baseMore incomeGrpwth opportunitiesM2Little advertisementsCompany is not focusing on promoting their productwhich is not good as now adays marketing is important part of every organizationUnderestimating digital promotionsE marketing is somewhat cheaper and have a wider access to auidienceTo attract new customersCreating awareness about company among new target audienceMore innovationIncreases the chance of popularity of brands productsM3Not getting efficient use of marketing mixCase study depicts that company is not getting efficient use of 6 p of marketing mix which is notgood for the companyNot able to make marketing strategyLow availability of resourcesImproper knowledge Not having efficient people Saving the costCreating brand value in the industryOrganization growthM4Poor marketingstrategiesEven after having use of various marketing strategies, the company is not able to take the good out of the strategiesNo guidance provided Marketing mix depends upon the nature of organizationPoor knowledgeInefficient marketing decisionM5N.AN.AN.ANovember 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 20 of 51
CAMC Comprehensive ExamCandidate #November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 21 of 51
CAMC Comprehensive ExamCandidate #Table 3A – Vertical Causal Analysis Description of Underlying Cause

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture