Foreign trade protection so mobile phones will also

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foreign trade protection so mobile phones will also be greatly affected.
3.1.5 4P Strategies 3.1.5.1 Product Strategy Huawei attaches great importance to product development and annual research and development investment accounts for more than 10% of sales. In the early days of entering the mobile phones field, market demand exploded at that time and users did not attach importance to product quality. Huawei product strategy is to sell whatever it does based on technology and products. Consumers pay more attention to product quality then Huawei product strategy has also changed to market and customer oriented. Huawei product strategy has a principle that is customer centric, create value for customers and establish a customer centric product system. Firstly, product brand strategy, Huawei mobile phones adopt a dual brand strategy which is Huawei and Honor in which the brand is oriented to both online and offline channels. The product line covers the end market of high, medium and low while the Honor brand mainly runs through the online e-commerce channel, mainly focusing on the mid-end market and the consumer groups of the two brands overlap to a certain extent. The difference lies in the different focus of the channel. Huawei high-end mobile phone through the annual foreign and domestic press conferences and television, online video placement advertising and other forms which establish an international brand image and brand influence to growing every year. Secondly, the product portfolio strategy such as Mate Series is designed for domestic businessman and politicians while P Series is designed for stylish white collar and female users which is product appearance is compact and stylish. P Series and Mate Series are very different in product form and specification. Through market segmentation of different groups, Huawei high end mobile phones capture the needs of both business and fashion consumers. Thirdly is differentiation strategy which is Huawei high end model use self-developed chip. It defined and optimize hardware parameters according to product demand and it highlights the brand image of Huawei as a national high technology company. Huawei has cooperate with the other company to increase features of photo taking by
introduce dual camera that can attract the attention of photography loving users and become a bright sport different from Apple and Samsung phones. Huawei also cooperate through brand customized version of mobile phones in the high-end market to establish a benchmark, enhance brand image, product life experience and achieve differentiated brand strategy. Fourthly, Huawei has done product life cycle strategy which is high end mobile phones maintain the rapid changes of new generation by releasing P series and Mate Series with packaged accessories. For this reason, Huawei accessories has been specially set up to design related accessories for consumers and has provided users with online software upgrade, broken screen insurance and other sales and after sale services. Huawei continuous to improve the user experience throughout

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