Louis Vuitton vs. Louis Vuiton DakIn one of the more shocking examples of international trademark infringement, a South Korean fried chicken restaurant recently a trademark battle with designer Louis Vuitton.
Louis Vuitton vs. Louis Vuiton DakThe court ruled in the designer's favor afer determining that the restaurant's name of Louis Vuiton Dak was too similar to Louis Vuitton. In addition to the name infringement, the restaurant's logo and packaging closely mirrored the designer's iconic imagery.The restaurant was ultimately hit with another 14.5 million USD fine for non-compliance, afer changing their name immediately afer the first ruling to LOUISVUI TONDAK. Many brands can avoid similarly expensive legal battles by avoiding mirroring their brand closely afer another, even if the products and purchase channels have nothing in common.
How to avoid trademark infringement lawsuitsMany lawsuits can be completely avoidedwith more effective trademark research. Trademark searches can be time-intensive and confusing; however, the time will be well spent if it avoids costly trademark infringement lawsuits.There are many trademark search sofware products on the market, such as TrademarkNow, that allow you to quickly assess the risks of trademark usage.