Yet the growing popularity of trading and the rising

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Yet the growing popularity of trading and the rising number of retail traders cannot be overestimated. The trading industry is arguably booming at the moment, as new online trading platforms emerge by the day (primarily targeting retail investors by providing them with the tools to trade stocks, currencies, commodities, and futures). One can argue that this trend would not arise in the first place unless there was a growing demand for these services from those retail investors. So is this a question of imperfect information, or overconfidence bias? This is another topic ripe for debate. Justin Kruger and David Dunning described the overconfidence bias phenomenon very well in a recent study . This graph illustrates one of the conclusions they came up with, which could certainly support the idea of overconfidence being the reason why retail traders lose money. Marketing intelligence Marketing intelligence is usually the first data set analysed by a company about a specific market. It could be related to population age in that area, infrastructure facilities, spending habits of consumers, state or government regulations etc. Marketing intelligence is all about gathering information on various data sets, analysing the information, breaking down the data into small subsets and the distribution of information to the relevant department of the company.
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A purchase department in a company would need a different data set under marketing intelligence, while a sales department would need something different. There are four main corner stones of marketing intelligence. The first one is competitor intelligence, the others are product intelligence, market understanding and customer understanding. Let’s understand each one of them in detail. Competitor intelligence is a legal method of obtaining information about products in a competitor’s portfolio. It is about analyzing strengths and weaknesses of the competitor. The basic goal of competitive intelligence is to make better business decisions. Product Intelligence is related to gathering information about your own product. The focus around product intelligence is on gathering information about the quality and performance of the product. This is usually an automated process. With the help of this knowledge, the company tries and makes the user experience better or makes changes in the product itself to make it safer or add new features. Market Understanding is a concept wherein the company tries to understand the performance of the product in which it is already operating as well as looks at other markets where it wants to launch its product thoroughly. MACRO-TREND analysis it is really important to identifying the key  trends that influence economies, people and society in order to build a  forward-looking strategy and find new opportunities. In the future  AllSaints could be affected mainly by three mega-trends : ‘power to the  middle class’ ,‘geo-socialization’ and ‘Gen Y’. ‘Power to the middle class’
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  • Spring '17
  • abraham
  • Competitive intelligence, Silhouette, Price Low Price, High Street Brand, Fashion HIgh Fashion

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