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AppendicesAppendix A: Time Comparison ChartAppendix B: Direct Competitor Chart CompanyVictoria's SecretHanes BrandAmerican Eagle Outfitters (Aerie)The Gap (The Gap Body)Frederick's of HollywoodProduct Attributes & Functions-intimate apparel focused on making a woman feel sexy-intimate apparel focused on comfort- intimate apparel focused on being soft and comfortable-Intimate apparel for every occasion-Intimate apparel in a variety of forms from sexy to comfortablePositioning & Personality-sensual and will make consumer feel attractive-it's an experience to own their products -versatility and comfort-casual wear -undergarments for basic purpose of being worn under clothing-appealing to the eye-versatility and comfort-a combination of Victoria's Secret and Hanes-versatility and comfort-brassieres for different types of women based on common lifestyles-sensual-body enhancing-shapely models which cater to a wide audience22
-youthfulPrice, Cost, Margins-Gross Revenue: $1.77B-Bras range from $19.50- $158-Panties range from $8.50-$78-Subsidiary of Limited Brands, Inc. : 7.54% profit margin-Gross Revenue: $4.53B-Bras range from $6-$15-Panties range from $7 to $21-8.04% profit margin-Gross Revenue: $3.48B-Bras range from $15-$25-Panties range from $7.70-$9.50-6.43% profit
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- Fall '08
- Advertising, Lingerie, Victoria's Secret