Web Kelley Larry D and Donald

Web kelley larry d and donald

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Web. <>. Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: Planning and Managing an IMC Campaign. Armonk, NY: M.E. Sharpe, 2011. Print. Limited Brands, Inc.Rep. MarketLine, 23 Dec. 2012. Web. 26 Sept. 2013. "Lingerie, Bras, Panties and Corsets." Lingerie, Bras, Panties and Corsets. Frederick's of Hollywoord, n.d. Web. 26 Sept. 2013. "Lingerie Stores in the US Industry Market Research Report Now Available from IBISWorld." PRWeb. N.p., 18 May 2012. Web. 26 Sept. 2013. Lodish, Leonard M., Howard Lee Morgan, and Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. 20
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Upper Saddle River, NJ: Wharton School Pub., 2007. Print. Lutz, Ashley. "How Victoria's Secret Became The Most Popular Apparel Brand In The World." Business Insider. N.p., 29 Jan. 2013. Web. 26 Sept. 2013. Lutz, Ashley. "Justin Bieber Fits In Perfectly With Victoria's Secret's Master Plan." Business Insider. N.p., 08 Nov. 2012. Web. 26 Sept. 2013. Lutz, Ashley. "Why The Lingerie Industry Can't Compete With Victoria's Secret." Business Insider. N.p., 2 Sept. 2013. Web. 26 Sept. 2013. Maheshwari, Sapna. "Victoria's Secret Teen Lingerie Lures Ever-Younger Girls." Bloomberg.com. Bloomberg, 14 Feb. 2013. Web. 26 Sept. 2013. Maheshwari, Sapna. "The marketing secrets of Victoria's Secret". Chicago Tribune. November 20, 2012.Reichert, Tom. The Erotic History of Advertising. Amherst, NY: Prometheus, 2003. Print. Sauers, Jenna. "Victoria's Secret's Photoshopping Criticized Yet Again." Jezebel. N.p., 17 Aug. 2012. Web. 26 Sept. 2013. Smith, Jocelyn. "The Gap Covers the Spread in Social media Strategy". Infinitee. October 16, 2012."T Shirts, Hoodies, Underwear, Sweatpants & Sweatshirts From Hanes." T Shirts, Hoodies, Underwear, Sweatpants & Sweatshirts From Hanes. Hanesbrands, n.d. Web. 26 Sept. 2013. "Victoria's Secret: Lingerie and Women's Clothing, Accessories & More." Victoria's Secret. N.p., n.d. Web. 26 Sept. 2013. 21
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AppendicesAppendix A: Time Comparison ChartAppendix B: Direct Competitor Chart CompanyVictoria's SecretHanes BrandAmerican Eagle Outfitters (Aerie)The Gap (The Gap Body)Frederick's of HollywoodProduct Attributes & Functions-intimate apparel focused on making a woman feel sexy-intimate apparel focused on comfort- intimate apparel focused on being soft and comfortable-Intimate apparel for every occasion-Intimate apparel in a variety of forms from sexy to comfortablePositioning & Personality-sensual and will make consumer feel attractive-it's an experience to own their products -versatility and comfort-casual wear -undergarments for basic purpose of being worn under clothing-appealing to the eye-versatility and comfort-a combination of Victoria's Secret and Hanes-versatility and comfort-brassieres for different types of women based on common lifestyles-sensual-body enhancing-shapely models which cater to a wide audience22
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-youthfulPrice, Cost, Margins-Gross Revenue: $1.77B-Bras range from $19.50- $158-Panties range from $8.50-$78-Subsidiary of Limited Brands, Inc. : 7.54% profit margin-Gross Revenue: $4.53B-Bras range from $6-$15-Panties range from $7 to $21-8.04% profit margin-Gross Revenue: $3.48B-Bras range from $15-$25-Panties range from $7.70-$9.50-6.43% profit
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