The process of having the receiver take a set of symbols the message and

The process of having the receiver take a set of

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49. The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process is referred to as __________. A. decodingB. encryptionC. decipheringD. back translationE. regurgitation50. After watching Joan Rivers' 30-minute infomercial on her line of jewelry, Mariah was certain the broach she ordered would look spectacular on her new evening dress. In terms of the communication process, Mariah has engaged in __________. 51. After watching the 30-minute infomercial on Oxy-Clean, Sarah was certain the cleaning product would remove the grape juice stain from her white carpet. In terms of the communication process, Sarah is a(n) __________. 52. Errors in communication can occur in several ways: (1) the source may not adequately transform the abstract idea into an effective set of symbols, (2) a properly encoded message may be sent through wrong channel and never make it to the receiver, (3) the receiver may not properly transform the set of symbols into the correct abstract idea, or (4) __________.
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Chapter 18 - Integrated Marketing Communications and Direct Marketing53. Errors in communication can occur in several ways: (1) the source may not adequately transform the abstract idea into an effective set of symbols, (2) a properly encoded message may be sent through wrong channel and never make it to the receiver, (3) __________, or (4) feedback may be so delayed or distorted that it is of no use to the sender. A. in an attempt to be creative, the encoder creates a message with too much noiseB. there is no interest on the part of the receiver because the product itself is inadequateC. the communications channel is not properly fundedD. the message is considered too ordinary; there is too much field of experienceE. the receiver may not properly transform the set of symbols into the correct abstract idea54. Errors in communication can occur in several ways: (1) the source may not adequately transform the abstract idea into an effective set of symbols, (2) __________, (3) the receiver may not properly transform the set of symbols into the correct abstract idea, or (4) feedback may be so delayed or distorted that it is of no use to the sender.
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