Some companies such as nike are both b2b and b2c

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Some companies, such as Nike are both B2B and B2C buying behaviors. When Nike makes a product it is decided by the executives of Nike. After the B2B buying behaviors of Nike Corporation are made, B2C buying Behavior is implied by the retail store, such as Footlocker. Now the retail store will sell the product directly to the consumer. The marketing tactic is to sell a product that the business this is great. Same example, Nike has the newest shoe out, and Nike pitches the idea to release the shoe at all Footlockers. Here Nike is marketing the shoe as an event that will make Footlocker money with all the business that will be drummed up over the shoe release. Once Footlocker buys Nike’s new shoe,the marketing pitch changes from one big sale, to returning to the store to make multiple sales. Nike is the B2B and Footlocker B2C.References-consumers-on-linkedin/

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