Retailers is the practice of showrooming where

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retailers is the practice of showrooming, where consumers visit a store to look at merchandise, seek information and advice from salespeople, maybe even try on clothes, and then leave the store to make their purchases online from a company that offers lower prices” (Turban, Volonino, & Wood, 2015, p. 264). Now I know traveling isn’t really considered a retail store but this is just an example of how today’s day and age consumers are gaining information on a product while still looking for the best price. Personally, when I travel with my family or friends I know that we like to stay away from tourist driven areas and rather learn about the culture through food and traditional day to day life. I am going to spend money on something that I want to make sure it is worth my dollar and that I feel like I am getting the best price just like anyone else. I feel like online shopping for travel and travel agencies can work hand in hand if they use the technological advances that are available to them. They can market through websites, commercials and much more. They could even partner
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with retailers and use retailer websites to market their agency. “Retail sales via online channels,
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