Ways for the warranty to be fully transferrable so

ways for the warranty to be fully transferrable so that people who buy a used car will be
protected by the warranty.
“Sounds like a great way to sell cars,” you tell your boss, “so what do you need me for?” The
problem, he tells you, is that some executives in the company want to market the warranty as a

“lifetime warranty.” How is it that a warranty with a mileage limit qualified as “lifetime?”
Being the ace manager that you are, your supervisor has asked you to make the decision as to
whether GM should go ahead with labeling the warranty as “lifetime.” The phrase “lifetime
warranty” certainly has a nice ring to it, and your head is full of great ideas about how to take
advantage of it to sell more cars. At the same time, you wonder whether, and maybe even
when, consumers will get angry about being misled. Is it really a lifetime warranty if it comes
with an expiration date? What to do …? 1
Questions:
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