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ways for the warranty to be fully transferrable so that people who buy a used car will beprotected by the warranty.“Sounds like a great way to sell cars,” you tell your boss, “so what do you need me for?” Theproblem, he tells you, is that some executives in the company want to market the warranty as a
“lifetime warranty.” How is it that a warranty with a mileage limit qualified as “lifetime?”
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Being the ace manager that you are, your supervisor has asked you to make the decision as towhether GM should go ahead with labeling the warranty as “lifetime.” The phrase “lifetimewarranty” certainly has a nice ring to it, and your head is full of great ideas about how to takeadvantage of it to sell more cars. At the same time, you wonder whether, and maybe evenwhen, consumers will get angry about being misled. Is it really a lifetime warranty if it comeswith an expiration date? What to do …?1Questions:●