It provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research. It is conducted with the expectation that subsequent and more conclusive research will follow. The research conducts it to understand the cause-and-effect relationships among variables. Unlike exploratory research, with descriptive research the researcher has a general understanding of the marketing problem and is seeking more conclusive data that answers particular questions. Procter & Gamble assesses the effectiveness of its advertising campaigns. Which of the following types of research would be appropriate for this purpose? exploratory research archival research causal research preliminary research Typical causal research studies examine elements such as the effect of advertising on sales, the relationship between price and perceived product quality, and the impact of package design on sales. A researcher examines the play patterns of children in a play area to determine the potential for new toys. This is an example of _____. a survey observational research causal research quantitative research Observational research is obtained by watching how people behave, either in person or by using a machine to record events.
Kyra needs to choose a research technique that is designed to be statistically accurate and less open to interpretation. Which of the following techniques should she choose? focus groups in-depth interviews social listening surveys The main advantage of quantitative research is that it is designed to be statistically accurate and it is less open to interpretation. Survey is one of the quantitative research techniques.
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- Fall '15
- Brad Davis
- Sociology, researcher, Exploratory research