Many people with heart disease live normal lives

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Many people with heart disease live normal lives. Perceived Efficacy = Irrelevant Message Components 20 minutes of cardiovascular exercise 4 times/week = reduced risk of heart disease. No threat perceived No response Adapted from Witte & Roberto (in press). What are  some  messages  you’ve seen  that didn’t  make you feel  as if the threat  applied to 
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 1/13/11 Cardiovascular  Example: Person 2 Perceived Threat = High Heart disease runs in my family. Heart disease can be fatal. Perceived Efficacy = Low Exercise alone isn’t enough. I don’t have the time. Message Components 20 minutes of cardiovascular exercise 4 times/week = reduced risk of heart disease. FEAR Maladaptive Changes Denial, avoidance, etc. Defense Motivation Fear Control Process Adapted from Witte & Roberto (in press). What are messages that made you  feel as if a threat applied to you but  you couldn’t take the steps necessary 
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 1/13/11 Cardiovascular Example: Person 3 High Threat/High Efficacy Perceived Threat = High Heart disease runs in my family. Heart disease is fatal. Perceived Efficacy = High Exercise prevents heart disease. I can make the time. Message Components 20 minutes of cardiovascular exercise 4 times/week = reduced risk of heart disease. FEAR Adaptive Changes Exercise Protection Motivation Danger Control Process Adapted from Witte & Roberto (in press). What are messages that made you  feel as if a threat applied to you and  you could  take the steps necessary  to prevent it?
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 1/13/11 Provides insight into how to craft messages that  channel fear in a positive direction to induce  behavior change Why is EPPM useful?
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 1/13/11 Class activity: Using the EPPM  to assess fear appeals
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 1/13/11 related What do you think are the demographics of the  target audience for this message?
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