E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting & publishing technical staff (size, requirements) Website content & search ability Business history, mission and vision statement, gallery, promotions and search engine Customer registration & logging security (for customers and staff) A form with the following data: Full name: Email: Address: Mobile phone: Password: at least 6 characters A confirmation web link is sent to the email of the person Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 13
T-1.8.1_v3 Staff : Standard email generated by the IT agency: [email protected] Password: created by the user Coupon codes, rewards for old clients, discounts As you register your email in the website you will start to participate of promotions. Once you reach $ 100 dollar in purchases e.g. you receive a discount voucher in your email to use next time. Multimedia Videos and photos will be uploaded into the website to show the products and premises of the business. Auto responders As soon as you register in the website you receive an auto confirmation. Or if you send a request form or check the box “receive” newsletters it will also send auto responders. Order forms and feedback forms The website will contain with an order and feedback form accessible to everyone who access the website. Only need to fill out the blank spaces: full name, email, mobile phone and message. As soon as the owner or supervisor sees it they will reply your request. Access levels to online resources Only the owner has full access to the passwords and management pages. He can add or delete things. Credit card transactions As it is a small business the website will not focus much on the sales of products. Only pre-ordered products will be sold to the customer and very few. Paypal will mediate the credit card transactions. Any valid credit card can be used to buy. Website hosting The business will hire an outsourced service of website hosting called Blue Host. It will be paid a monthly fee of $150,00. Website publishing This service will be outsourced to an Marketing/IT agency and they have full access to develop and change premises and layout and publish things the website as well. Technical staff (size, requirements) Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 14
T-1.8.1_v3 Will be developed using the JAVA programming language.
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