• Application of information and communication technology is able to enable and empower community processes. • Smart mobs: people who cooperate in ways never possible because they use communication and computing devices that provide them with new capabilities to organize and take action that could be constructive/destructive. TOPIC 2: Media convergence, global media conglomerates and their influence on civil society.
IcraveTV - provided free Internet access for its advertising-supported rebroadcast of Canadian and US television channels) • Media convergence: merging of mass communication outlets – print, television, radio, the Internet and portable and interactive technologies through various digital media platforms • Global media conglomerates: media group/company that owns numerous companies involved in mass media enterprises • Textbook top 6: Disney, News Corporation, Time Warner, Viacom, Comcast, Sony • Influence on Civil Society: • Walt Disney: • Operates on a global scale with American cultural products across a broad range of media and platforms • Latest tech and marketing information to increase market shares annually, through music, movies, merchandise and theme parks • Children know Mickey Mouse more than any other figures. IE now in Mexican birthday parties - don’t have traditional piña tas or paper mache donkeys, rather they have Mickey or SpongeBob. • Growing role of off-shore income for all American media conglomerates, Warner Films is making almost twice as much on foreign box office receipts on domestic ticket sales. Movies are now being made for a global audience (scripts with international potential vs domestic themes) • Combination of Bollywood and Hollywood to create Slumdog Millionaire, example of media conglomerates being successful. They were able to reach a higher audience with a message that had a global impact. • Globally – expansion of movie theatres, cable systems, satellite distribution systems, DVDS. This is fueling substantial expansion by global communication firms. Future success and earnings are dependent on emerging markets and international sales. • US advertisements, products, services are barely able to get into peripheral nations. They don’t have something that makes it worthwhile to establish major activities in these regions. At the same time, some of them don’t even want the US influence (anti- democratic leaders). • Mention electronic colonialism theory: it changes the mindset of people by exposing them to opportunities of growth. Social media education can be powerful for civil society, ultimately helping to lift them out of debt, more education etc. • Another example: 80% of MTV’s global audience comes from outside the US.