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Opportunity strategies. Rogers’ should always be focused on helping the company grow, however, the current situation they are presented with must be addressed. The organization’s strengths can help them regain control if they are properly leveraged against the opportunities presented to the organization. The organization should use their human resources to focus on new product development. This is a tricky process because research and development for cost money to conduct, however, the reward is much greater. In order to reach new age groups, it is definitely worth for the company to invest in research and development. Rogers’ weaknesses must be addressed also despite the many opportunities possess in the product development area. Product development will allow Rogers’ to promote and market new chocolate products. Children love chocolate, but the packaging does not appeal to them. Rogers’ should create new products to will appeal to all age groups. Threat strategies. Rogers’ is facing more and stronger threats than the firm has ever faced. The organization should react rapidly to these threats before they grow to the point of no return. First, the company should insure that their loyal customers are not considering other brands like Godiva and Lindt as replacements. Although every company that sell chocolate is not a threat, the large companies like Godiva and Lindt have the necessary resources to be a
CASE STUDY 111threat. For this reason, Rogers’ should establish new locations around British Colombia and Canada to ensure those territories are still their mainstay while displaying growth. The company can protect their weaknesses from oncoming threats by addressing them now. Rogers’ can be more proactive in their approach to create new products and eliminate inefficiencies in their manufacturing process, generating more profit. These are areas the company can see success relatively quick due to their reputation and cutting cost. This would bring Rogers’ closer to the competition regarding revenue. Porter’s Five ForcesBargaining Power of SuppliersThe bargaining power of suppliers can effect Rogers’ profitability by increasing prices or by providing the firm with low quality ingredients. The raw materials necessary to produce premium chocolates are cocoa bean, secondary sugar, and milk.The suppliers of the chocolate industry possess the bargaining power because there are limited suppliers of the raw materials. The producers of these products can increase the price if there is no competition for the ingredient. A great example of this is the cocoa bean which is required in chocolate. The absence competition and substitute products increases the bargaining power of the suppliers.