Heavy competition between coffee retailers in

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Heavy competition between coffee retailers in Mankayane creates an industry where all firms face the same costs. There is a positive relationship between price and quality of coffee. Some coffees retail at E14/pound while other, more exotic beans may sell for as high as E16/pound. Wholesalers sell beans to retailers at an average of a 50 percent discount. Marketing Strategy and Implementation Summary Logictech cybercafe and stationary has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, Logictech cybercafe and stationary hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at Logictech cybercafe and stationary. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting. The third strategy focuses on building a social environment for Logictech cybercafe and stationary customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at Logictech cybercafe and stationary, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. The fourth strategy focuses on negotiating for providing neighbouring schools with exam printing services 5.1 SWOT Analysis The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Logictech cybercafe and stationary must address. It also allows us to examine the opportunities presented to Logictech cybercafe and stationary as well as potential threats. Logictech cybercafe and stationary has a valuable inventory of strengths that will help it succeed. These strengths include: a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses Logictech cybercafe and stationary must address. These weaknesses include: a dependence on quickly changing technology, and the cost factor associated with keeping state-of-the art computer hardware. Logictech cybercafe and stationary's strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, a growing population of daily Internet users, and the growing social bonds fostered by the new Internet communities. Threats that Logictech cybercafe and stationary should be aware of include, the rapidly falling cost of Internet access, and emerging local competitors.
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  • Fall '19
  • Logictech cybercafe

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