There are many ecolabelling schemes that are relevant

  • No School
  • AA 1
  • 110

This preview shows page 11 - 12 out of 110 pages.

There are many ecolabelling schemes that are relevant to the clothing industry (Clancy et al. 2015 ), including the EU Ecolabel, Bluesign, Cradle to Cradle, Global Organic Textile Standard and the OEKO-TEX ® Standard 100 and Made in Green. One of the problems facing consumers is the wide variety of labels, which can lead to confusion. Another is that certain labels only take particular issues into account. There are attempts to create more comprehensive labelling schemes, for example as part of the Higg Index tool under development by the Sustainable Apparel Coalition (SAC 2016 ). At the moment, this is a set of modules for social and environmental sustainability self-assessment of labels, facilities and products, but the intent of the consensus process behind the Higg Index is to also produce a consumer-facing sustainability label for products. Another key development at this time is the growth of environmental product declarations (EPDs). These are typically used for business-to-business communication on account of the greater level of detail they communicate an EPD is typically 15 25 pages in length. The rate of EPD reg- istration has accelerated recently, and the European Union has driven the devel- opment of Product Environmental Footprint Category Rules. Developments such as these promise the availability of more useful information for corporate buyers and green public procurement. Inside and outside the industry, there are plenty of voices calling for more radical rethinking of the business model. Achieving more ef fi cient use of resources means reducing demand, reusing resources and recycling. In an industry driving towards ever faster fashion, these can seem to be radical ideas (Carbonaro and Goldsmith 2015 ). But the idea that the average Swede buys 9 T-shirts per year (Roos et al. 2015b ) as a consequence of fast fashion would probably be regarded as radically wasteful by earlier generations. Generally speaking, in industrialised countries, we consume more clothes at a higher rate than their technical lifespans demand. So buying less is a possible response, although it runs the potential risk of rebound effects (Font Vivanco et al. 2015 ). An interesting manifestation of this response to waste was Patagonia s Don t buy this jacket campaign, challenging consumers to stop spending (Carbonaro and Goldsmith 2015 ). Another response is to try and slow down fashion consumption by spending more money per garment on fewer, higher-quality garments and repairing them when appropriate. This could represent a return to mid-twentieth-century norms for Western consumers. A possible alter- native for the consumer addicted to rapidly changing fashion is the development of collaborative consumption models for clothing (Zamani et al. 2016a ). An example of this is the development of clothing libraries where the idea is that for a monthly membership fee, the member may borrow a certain number of garments. Rental businesses for formal attire have existed for decades, but applying this form of garment ownership to the rest of the wardrobe is innovative. Recycling is a general
Image of page 11
Image of page 12

You've reached the end of your free preview.

Want to read all 110 pages?

  • Fall '19
  • Sustainable fashion, Sandra Roos

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors