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and the internet; however some believe that it is one of the cheapest generations due tothe world economy’s current state. Chapter 31.
Evaluate the advertising the Deutsch LA agency has done for Volkswagen of America andthe role it has played in helping to turn around the company in the U.S. market.
2.How important is advertising for an automotive company such as Volkswagen? 3.Evaluate the “Punch Dub” campaign that the Deutsch LA agency developed when it tookover the Volkswagen of America account. Discuss the pros and cons of the campaign andassess the way it was implemented by the agency.