tutorial on Facebook and Instagram that is known as “Home School” and it uses drawings from artists utilizing chalk to animate projects for maintenance. These social media activities from Lowe’s have helped increase brand engagement, and although the companies social campaigns are focused on teaching first-time homeowners or young renters, Lowe’s is hoping that they will encourage consumers to think differently about the brand beyond its products and services.
4. Should all companies use social media technology for customer service and marketing? Why or why not? What kinds of companies are best suited to use these platforms? I believe that all companies should eventually use social media for marketing. Social media is a tool that if used right can be extremely helpful in creating success in a business. Advertising on social media can have little to no negative impacts on business if they are used correctly. Companies that are best suited to social media technology uses are those that cater to younger audiences as they are more likely to interact online, in addition, companies that don’t rush to create these social media accounts, rather than doing proper research first and creating a plan about how social media will be used, especially so events like the Microsoft CEO Satya Nadella controversy are not repeated.
You've reached the end of your free preview.
Want to read both pages?
- Fall '12
- Marketing, Brand