Source 1: - demographic-profile.pdf Source 2: - demographic-profile.pdf Source 3: - demographic-profile.pdf Source 4: Source 5: Source 6: - melting-pot-of-expertise/ Source7: http;// PART 2: Social Media & Marketing [25 points] Social Media Analysis For this part of the case, you are to identify 3 companies and describe their use of social media. You must choose ONE company for EACH generation . The company cannot itself be a social media company (for example, you cannot analyze Twitter.) Company #1: LA Fitness Company URL:
1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? 2. What Social Media is used in this website: [Be specific] - Facebook - Living Healthy Blogs - YouTube - Twitter - Instagram - Google + - Overview 3. Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis Yes, I believe that the use of social media in marketing this product/service is effective from a marketing perspective. Social media is a way to type out any deals, promotion, sales, etc that are currently going on or news on employment. Company #2: Hyatt Place Company URL:
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- Fall '12
- Generation Y