Social-culture : Vietnamese people began to use the car to move. With the development of technology, customers have a habit of buying online alongside the traditional way of buying a showroon to view and buy the car. Technology: The automotive technology trend is getting more attention. A number of advanced driver assistance technologies (ADAS) such as lane identification; 360 sensor camera; detect obstructions, traffic lights, traffic signs; Control panel controls the body of the car. Automakers are investing heavily in unmanned vehicles. Toyota also invested $ 1.2 billion (2) to develop artificial intelligence in its lineup with the goal of bringing real-life vehicles to life in 2020. 2.1.2 Micro analysis Supplier: Mercedes-Benz have a network of over 100 suppliers. Some of their principal suppliers include Thyssenkrupp, Eagle Ottawa, Inteva Products, Carcoustics, Nemak, Johnson Electric and ZF Lenksysteme.
Following are some of the primary suppliers of auto parts, along with the parts that each supplies to Daimler and specifically to its primary brand, Mercedes-Benz: • ThyssenKrupp: shock absorbers and suspension components; • Eagle Ottawa: leather seat interiors; • Inteva Products: sunroofs; • Carcoustics: hood and dash sound insulation components; • Nemak: cylinder heads; • Johnson Electric: HVAC actuators; • ZF Lenksysteme: electronic power steering systems; • Harman Kardon: information and entertainment modules; • NSK: front axle wheel bearings; • Lydall Gerhardi: gas tank heat shields; • ZF Friedrichshafen: axle systems; and • Filtran: automatic transmission filter systems. Notably, the proportion of domestic assembled cars in Mercedes-Benz has risen to 77% in 2016, demonstrating long-term investment commitment in Vietnam. Especially, MBV's factory has received the "Excellent" rating in Daimler Group's internal quality survey, helping MBV maintain the quality of Mercedes-Benz products in line with the philosophy of "The best or nothing" . in Viet Nam. Service centers In 2017, MBV continued to invest in upgrading and refining equipment for 14 national sales and service centers in accordance with global standards. MBV not only owns the largest genuine dealer system in luxury car brands, but also pioneers to enhance the customer experience, so that every customer is welcomed to the 5 star standard. Appointment of new CEO From 1 to 2018, Choi Duk Jun was officially appointed as General Director of Mercedes- Benz Vietnam. Prior to that, he was MBV's Executive Director of Car Business. Choi Duk Jun worked at MBV from May 20-20. Mr. Choi helped MBV's passenger car business grow strongly for nearly 2 years, reaching sales of more than 4,000 units in 2016 and 6,000 units in 2017. Choi Duk Jun said: "I am very honored to be MBV 's General Director at a time when Vietnam' s economy has grown impressively. Our goal in the future will focus on serving customers with the best products and services. "
"More and more customers are willing to pay more for luxury cars and technology. We will
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- Spring '16
- Management, Car, Mercedes, Mercedes-Benz, luxury car