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Question 10 10 out of 10 pointsQuestion 1 10 out of 10 pointsIn class, we heard the the Obama campaign will begin running ads:Answer Selected Answer:on Electronic Arts video games. Correct Answer:on Electronic Arts video games. ResponseFeedback: Starting today, the Obama campaign will begin running ads across multiple video game titles from Electronic Arts, including the new Madden NFL 13, inthe key Electoral College-tilting states of Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia.Question 2
10 out of 10 pointsIn class, we learned that Nike has been accused of engaging in unethical practices. Which of the following did we note they were accused of?Answer Selected Answer:Using sweatshops and child labor to make their goodsCorrect Answer:Using sweatshops and child labor to make their goodsResponse Feedback: Lecture notes.Question 3 10 out of 10 pointsA marketer creates a protective bowl for the company's tomatoes. To cushion the product, the bowl has a very large plastic bubble in the middle. This is not visible from the outside of the bowl, as the tomatoes cover the bubble completely. This would be viewed as an example of:Answer Selected Answer:Deceptive packaging.Correct Answer:Deceptive packaging.Response Feedback: The hidden bubble is an example of deceptive packaging.Question 4 10 out of 10 pointsIn lecture, we noted that if a person is confident, dependent, fearful, or sexual in their everyday life, these same traits likely will influence them in their style of consumer decision making. This view is most consistent with which influence on consumers?Answer Selected Answer:Personal
ityCorrect Answer:PersonalityResponse Feedback: These traits describe a person's personality; an important influence on the person's purchasing.Question 5 10 out of 10 pointsFigure 5-1According to Figure 5-1 above, Cell "C" represents which stage of the consumer purchase decision process?Answer Selected Answer:Alternative evaluationCorrect Answer:Alternative evaluationResponse Feedback: The third stage of the consumer purchase decision process is alternative evaluation.Question 6 10 out of 10 pointsDuring the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.Answer Selected Answer:problem recognitionCorrect
Answer:problem recognitionResponse Feedback: Problem recognition, the initial step in the purchase decision, is perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.Question 7 10 out of 10 pointsRobin wants to find the perfect gift for her grandparents' 50th wedding anniversary. She started looking for the gift last month and expects to spend another couple of months if needed to find a gift they both will like. Robin is engaging inAnswer Selected Answer:extended problem solvingCorrect Answer:extended problem solvingResponse Feedback:Extended problem solving makes use of each stage of the consumer purchase decision process