Out of 10 points question 1 10 out of 10 points in

 Question 10
10 out of 10 points
 Question 1
10 out of 10 points
In class, we heard the the Obama campaign will begin running
ads:
Answer
Selected
Answer: on Electronic Arts video
games.
Correct
Answer: on Electronic Arts video
games.
Response
Feedback
:
Starting today, the Obama campaign will begin
running ads across multiple video game titles from
Electronic Arts, including the new Madden NFL 13, in
the key Electoral College-tilting states of Ohio,
Nevada, Colorado, Iowa, New Hampshire and
Virginia.
 Question 2

10 out of 10 points
In class, we learned that Nike has been accused of engaging in
unethical practices. Which of the following did we note they
were accused of?
Answer
Selected
Answer: Using sweatshops and child labor to make
their goods
Correct
Answer: Using sweatshops and child labor to make
their goods
Response
Feedback:
Lecture
notes.
 Question 3
10 out of 10 points
A marketer creates a protective bowl for the company's
tomatoes. To cushion the product, the bowl has a very large
plastic bubble in the middle. This is not visible from the outside
of the bowl, as the tomatoes cover the bubble completely. This
would be viewed as an example of:
Answer
Selected
Answer: Deceptive
packaging.
Correct
Answer:
Deceptive
packaging.
Response
Feedback:
The hidden bubble is an example of
deceptive packaging.
 Question 4
10 out of 10 points
In lecture, we noted that if a person is confident, dependent, fearful, or sexual in
their everyday life, these same traits likely will influence them in their style of
consumer decision making. This view is most consistent with which influence
on consumers?
Answer
Selected
Answer: Personal

ity
Correct
Answer: Personal
ity
Response
Feedback:
These traits describe a person's personality; an
important influence on the person's purchasing.
 Question 5
10 out of 10 points
Figure 5-1
According to Figure 5-1 above, Cell "C" represents which stage
of the consumer purchase decision process?
Answer
Selected
Answer:
Alternative
evaluation
Correct
Answer: Alternative
evaluation
Response
Feedback:
The third stage of the consumer purchase
decision process is alternative evaluation.
 Question 6
10 out of 10 points
During the purchase decision process, an individual at the
__________ stage will perceive differences between his or her
ideal and actual situations big enough to trigger a decision.
Answer
Selected
Answer:
problem
recognition
Correct

Answer: problem
recognition
Response
Feedback:
Problem recognition, the initial step in the
purchase decision, is perceiving a difference
between a person's ideal and actual situations big
enough to trigger a decision.
 Question 7
10 out of 10 points
Robin wants to find the perfect gift for her grandparents' 50th
wedding anniversary. She started looking for the gift last month
and expects to spend another couple of months if needed to
find a gift they both will like. Robin is engaging in
Answer
Selected
Answer: extended problem
solving
Correct
Answer:
extended problem
solving
Response
Feedback:
Extended problem solving makes use of each stage
of the consumer purchase decision process