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Coca cola products are found all over the world as a

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Coca-cola products are found all over the world. As a global company, what is itthat allows coca-cola to succeed? Local adaptation, as coke has come to learn, isnecessary in some countries for the company to thrive. For example, coke triedconsistency when first entering into the Indian market. The company was unsuccessful,they were not properly aware of the culture nor prepared for the task before them. In thesecond attempt, they adapted to the Indian market and how it worked and thrived,therefore continuing to be a successful company.Some companies can be successful without having to adapt. A good or servicemay be globally appealing in a number of market as humanitarian driven shoe product,Toms. Not only are Toms quality shoes that come in various styles, sizes, etc., for eachpair of purchased Toms, a child in a third world country receives a pair of shoes. WhereToms sets up shop, their mission and the way they advertise themselves is the same.These two concepts are extremely important in global business. A company mustbe prepared to enter into a market. If one isn’t prepared, they would have to pull out, likecoke did. Not every company has the capability to revamp like coca cola can.
4.A married manager with two children has been offered the opportunity to goabroad on an expatriate assignment for the company in a foreign country for aperiod of three years. If the manager chooses to accept the assignment, he or shewants to perform very well in order to continue moving up the corporate ladder.What sorts of preparations should the manager expect the company to provide inorder to ensure his or her success on the assignment? Comment on thesetraining and preparatory expectations in an ideal world as well as the real worldthat the manager probably will face.

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Term
Fall
Professor
A.AndreaLicari
Tags
Globalization, Major Roles Managers, Toms

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