P 417 is the interpersonal communications process by

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64. (p. 417) _____ is the interpersonal communications process by which a seller ascertains and then satisfies the needs of the buyer, to the mutual, long-term benefit of both parties. Personal selling is defined as the interpersonal communication process by which a seller ascertains and then satisfies the needs of a buyer, to the mutual, long-term benefit of both parties. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 16-04 Describe the advantages and drawbacks of personal selling. Topic: Personal Selling: The Human Medium
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