Ron sells commercial grade tools to building

Info icon This preview shows pages 19–22. Sign up to view the full content.

View Full Document Right Arrow Icon
78. Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products. A. early adopter s B. market testers C. lead users D. reverse engineers E. concept testers 79. __________ are customers who modify existing products according to their own ideas to suit their specific needs. 80. Concept testing is important because it can:
Image of page 19

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
81. Dee has a new product concept for her Internet anti-piracy software company. She knows she needs to do exploratory research such as: 82. When conducting exploratory research for her firm's new Internet anti-piracy software, Dee knows the most important question is: A. how long will it take to bring the software to market. B. whether or not respondents would purchase the softwar C. who will determine the price to be charged. D. where the product should be sold. E. which computer trade show will be used to introduce the 83. Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers. Kristina will ask consumers what they think of the clothing, but the most important question is: 84. During concept testing for a new product, a marketer will likely ask:
Image of page 20
85. If a new product concept gets positive evaluations from potential customers, the next step for a marketer is:
Image of page 21

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 22
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern