When managers use small convenience samp such as

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When managers use small convenience samp such as asking customers what they think o inviting a small group out to lunch to get reactions, they are using ________. Definition informal surveys Term Small organizations can obtain, with minim effort, most of which type of data available large businesses? Definition secondary
Term You have been asked to locate secondary data your small organization's research needs. Wh of the following is NOT a common source for type of research? Definition online surveys Term The availability of which of the following is m problematic in international marketing resea Definition secondary data Term Because of the scarcity of good secondary da international researchers often must collect t own primary data. An initial problem with t collection is developing good ________. Definition samples Term What do many researchers encounter whe conducting market research in foreign countr Definition Some countries have few telephones, limitin access to respondents. Some countries have poor mail services. Some countries have poor roads that limi personal contacts. Some cultures do not value marketing resear Term Cultural differences, especially those involv language, can add to research costs in forei markets and can increase the ________. Definition risk of error Term Anna Gregory just read a marketing resear report about the top 25 countries that purch American products. What would the report m Definition
likely say about international research involv these countries? Term Choose the statement that is NOT a typica consumer concern about intrusion on consum privacy. Definition Marketers make too many products and serv available, creating unnecessary consumer wa
Term Behavioral targeting, the practice of _______ being used by more and more companies Definition tracking consumers' online movements and u this information to target ads to them Term Consumers will be most likely to gladly prov research information when researchers prov ________. Definition value for the exchange Term The best approach for researchers to take guard consumer privacy includes all of th Definition
following EXCEPT which one? Term Many major companies have created the pos of ________ to address concerns about th privacy of customers. Definition chief privacy officer Term Google and Yahoo! routinely post ads related user's keyword searches alongside the search This practice is called ________. Definition contextual targeting Term To address concerns about the misuse of rese study findings, several highly regarded marke associations have developed ________. Definition codes of research ethics Term

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