You have been asked to locate secondary data
your small organization's research needs. Wh
of the following is NOT a common source for
type of research?
The availability of which of the following is m
problematic in international marketing resea
Because of the scarcity of good secondary da
international researchers often must collect t
own primary data. An initial problem with t
collection is developing good ________.
What do many researchers encounter whe
conducting market research in foreign countr
Some countries have few telephones, limitin
access to respondents.
Some countries have poor mail services.
Some countries have poor roads that limi
Some cultures do not value marketing resear
Cultural differences, especially those involv
language, can add to research costs in forei
markets and can increase the ________.
risk of error
Anna Gregory just read a marketing resear
report about the top 25 countries that purch
American products. What would the report m
likely say about international research involv
Choose the statement that is NOT a typica
consumer concern about intrusion on consum
Marketers make too many products and serv
available, creating unnecessary consumer wa