Observing method in marketing research a uses

15) observing method in marketing research
A. uses personal interviews
B. may require customers to change their normal shopping behavior
C. is used to gather data without consumers being influenced by process
D. is not suitable for obtaining primary data
16) first step in market segmentation should be
17) product life cycle

A. describes stages a new product idea goes through from beginning to end
D. shows that sales and profits tend to move together over time
18) Which of following is one of product life cycle stages?
19) While watching a television program, Liza gets a phone call just as a commercial is starting.
She presses mute button on television's remote control and takes call, so she pays no attention to
commercial. In terms of communication process, telephone call is an example of what?
A. Encoding
B. Noise
C. Decoding
D. Feedback
20) Which of following functions are performed by wholesalers in channel of distribution?
21) Typically ______________ and marketing manager are responsible for building good
distribution channels and implementing place policies.

A. public relations manager
D. human resources manager
22) SGCA is having a sales contest to encourage retailers to quickly reduce inventory of
SuperGamer computers. Retailers with highest sales during next month win an expense paid trip
to a special dealer meeting at a resort in Hawaii. This is