15) observing method in marketing research A. uses personal interviewsB. may require customers to change their normal shopping behaviorC. is used to gather data without consumers being influenced by processD. is not suitable for obtaining primary data16) first step in market segmentation should be 17) product life cycle
A. describes stages a new product idea goes through from beginning to endD. shows that sales and profits tend to move together over time 18) Which of following is one of product life cycle stages? 19) While watching a television program, Liza gets a phone call just as a commercial is starting.She presses mute button on television's remote control and takes call, so she pays no attention tocommercial. In terms of communication process, telephone call is an example of what? A. EncodingB. NoiseC. DecodingD. Feedback20) Which of following functions are performed by wholesalers in channel of distribution? 21) Typically ______________ and marketing manager are responsible for building gooddistribution channels and implementing place policies.
A. public relations managerD. human resources manager22) SGCA is having a sales contest to encourage retailers to quickly reduce inventory ofSuperGamer computers. Retailers with highest sales during next month win an expense paid tripto a special dealer meeting at a resort in Hawaii. This is