Cadbury schweppes produces several different brands

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41. Cadbury Schweppes produces several different brands of beverages including 7 Up, Canada Dry, Dr Pepper, Hawaiian Punch, and Snapple. This is an example of Cadbury's: a. product line width b. product mix c. product line depth d. product mix inconsistency
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FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ... NOT 18) *** RED FONT ITEMS ON ACTUAL FINAL EXAM *** [ Highlighted Items NOT Included] ACTUAL FINAL EXAM = 70 ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items] e. marketing mix ANS: C Product line depth is the number of product items in a product line. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 42. Even though Bazooka bubble gum had great brand awareness, its sales were stagnating. The company’s research discovered that children that today prefer softer bubble gum and that its Joe character was viewed as an “out-of-date nerd.” As a result, Bazooka created a softer gum and updated Bazooka Joe with a backward hat, wilder hair, and ripped jeans. Bazooka hopes through this _____ to attract a younger market. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 43. A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother. It has not changed its prices. This is a (n) _____ modification. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 44. One of the leading manufacturers of choir robes has added a fire retardant chemical to the fabric it uses in making the robes. The company has not changed its prices. This is a(n) _____ modification.
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FINAL EXAM POOL ITEMS (Chs. 9, 11, 12, 13, 14, 15 & 17 ... NOT 18) *** RED FONT ITEMS ON ACTUAL FINAL EXAM *** [ Highlighted Items NOT Included] ACTUAL FINAL EXAM = 70 ITEMS [5-7 Items Per Chapter & ALL 30 Assessment Items] Functional modifications are changes in a product's versatility, effectiveness, convenience, or safety. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product
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