by listening and adhering to its consumers demands and ensuring expenses are handled properly. BEST PRACTICES: CARNIVAL CORPORATIONS AND PLC One can agree that Carnival Corporations and plc’s best practices includes its leadership strategic approaches to improve organization performance, financial controls and its ability to understand potential threats and competition in the industry to continuously improve its functions for their consumers. Carnival Corporations and plc realized that they were investing too much funds into advertising and quickly changed their strategy to decrease those costs. The fact that they quickly made the decision to turn to social media and online platforms to advertise shows that the company is quick on their feet and will not waste time to strategize for better operations that will, in turn, be in the best interest of the organization and allow for greater success. The leadership team shows extreme caution when determining how many employees and ships would be needed to meet demands per seasons. Although it may be costly, the organization made necessary arrangements for there to be enough ships to meet demands of the consumers and ensure customer satisfaction. The company also faces many lawsuits at any point in time. The organization did everything in their power to protect its corporate reputation and brand image by continuously attempting to minimize damage while making sure that all violations and actions were promptly corrected. They understand that decisions are time sensitive and may deteriorate a company in a manner of seconds if left unhandled when need be. Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor 5
PESTEL ANALYSIS Political Force: Carnival Cruise Lines has many political forces that it must comply with in order to successfully operate throughout its many participating countries. Firstly, as it relates to universally generally accepted regulations, Carnival had to adhere to the Safety of Life at Sea (SOLAS) regulations in order to conduct its operations worldwide. It is important that we understand how essential it is for Carnival to cooperate with the SOLAS regulations simply because it is an internationally accredited and respected regulation that can cause severe negative implications for the corporation if not followed correctly. Secondly, one of Carnival’s core operating countries, the United States, has presented the corporation with many political forces such as the compliance of its crew members with United States Homeland Security policies and procedures. In addition, United States officials have also presented Carnival with mandatory responsibility of following and adhering to U.S Coast Guard and U.S Public Health regulations. Such heavy policies and regulations must be accurately followed by the cruise line, or they can risk their privilege to operate within the United States. Thirdly, all of Carnival’s cruise ships are registered in countries outside of the United States, therefore, in the same way that each ship fly’s the flag of their registration country, they must also comply and adhere to that countries laws and regulations, especially those laws that concern the Maritime industry.
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- Summer '19
- Carnival Cruise Lines, Holland America Line, Carnival Cruise Lines Corporation